Which Are the Best Apps to Schedule Tweets in Bulk?

Social Media can be a beast. Whether you’re understaffed or trying to manage multiple content contributors, it’s easy to get overwhelmed. In addition to crafting the content, managing multiple channels, creating a schedule, and monitoring engagement – marketers are expected to know exactly how to do all of this in a way that achieves the best results. A difficult feat for even the most efficient teams. Luckily, over the past few years we’ve seen the emergence of bulk scheduling. Bulk scheduling social media posts often means crafting tweets en mass, and uploading them to a delivery platform all at once, rather than one by one. Some bulk scheduling tools will even assist with scheduling and randomizing posts, ideally creating a natural content flow at the times your audience is most likely to engage.

1. TweetAttacksPro

TweetAttacksPro 4 is designed to run thousands of twitter accounts at the same time 24/7 to auto-follow, unfollow, follow back, tweet, retweet, reply, favorite, delete tweet, unretweet, unfavorite, add to list and send messages to your new followers ..etc. Every account can have its own settings thus preventing twitter from becoming suspicious about the account, plus the software can simulate human operation perfectly!

2. Hootsuite

As far as marketing software goes, Hootsuite has been around for awhile. Their Pro account has a few options for bulk scheduling. You can use the template they provide you with, or pay for a template from HootBulk. Hootsuite’s bulk scheduling allows for a lot of control, but requires a lot of manual work. This solution is best for the marketer who knows what they want, when they want, but doesn’t want to spend all their time scheduling one tweet at a time.

3. Buffer

Buffer has been steadily rising in popularity, and their bulk scheduling tool is definitely a factor. This platform differs from others in that it helps you curate content as you go, and schedules your posts at optimal times so you don’t have to. If you want to upload a bulk of content that is not saved in your buffer account, check out BulkBuffer. This is the best solution for the marketer who likes to collect content as they go, and doesn’t need as much manual control over when content goes out.

4. Edgar

At the moment, Edgar is invite only but invites are plentiful. Don’t discount this new kid on the block. Edgar not only allows for bulk scheduling, but for categorization of content so that your content topics are evenly spread out. Much like Buffer, Edgar helps schedule posts at times when they’re most likely to receive engagement. Edgar also allows for recycling of content, so your most important messages are automatically recycled when new content runs out. This solution could be beneficial for most teams, but its automatic scheduling and rescheduling will be especially useful for the understaffed.

5. Bundle Post

While this option is more complicated, it could be worth it. While Bundle Post doesn’t actually post your updates, it is fairly platform agnostic. Bundle Post allows you to manage and update your social posts en mass, and then upload them to the platform of your choice, including both Hootsuite and Buffer. Some of Bundle Posts’ features include RSS feeds, content curation from selected channels, an archive of saved marketing posts, and mass hashtag editing. Once your posts are ready, you export them and upload them to the platform of choice. This solution is best for the marketer who doesn’t want to sacrifice time in order to maintain more manual control.

Conclusion

There’s no one size fits all solution. Each marketer has to pick the solution that best fits their needs. However, there are some things that we all need to watch out for when bulk scheduling content:

• Relevance – Make sure the content you’re sharing will still be relevant when it goes out
• Appropriateness – Every day we hear about brands’ insensitivity and poor timing, make sure yesterday’s posts are still appropriate today
• Authentic – Obvious bulk posting can come across as inauthentic, or a lack of caring
• Real-Time Conversations – No amount of bulk scheduling can replace engaging with your audience in real time
• Details – Doing anything in bulk makes it easy to miss details – to you it might be 1 tweet in 100, but it could be the only and last tweet that someone else sees

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